Young Driver in the Manchester Evening News
31/08/2010
Click below for our article in the Manchester Evening News
News
Young Driver on Autocar Website
02/03/2010
Following the succesfull launch of our Bluewater, Kent venue we appeared on the Autocar blog, see the blog and comments here….
Young Driver features on BBC Breakfast TV
20/02/2010
Young Driver sparked a debate about Young Driver Schemes on BBC Breakfast today.
See the footage here…
Motoring journalist Quentin Willson appeared on the programme with his son who has already had lessons with Young Driver. Quentin Willson commented “Young Driver is a road safety revolution in the making.”
Other people commenting on Young Driver schemes included Brian Mooney from the Association of British Drivers and Peter Roger from the Institute of Advanced Motorists.
For further press enquries please contact Janet Mills on 07798647012 or janet@youngdriver.eu.
Merchandise now added to shop
11/02/2010
Due to popular demand T-Shirts have been added to the Young Driver shop, with other items soon to follow.
Only £7.00 per T-Shirt plus postage and packing.
Click here to view http://www.youngdriver.eu/shop/merchandise/
Young Driver are delighted to welcome Pirelli as a new sponsor.
03/02/2010
Young Driver are delighted to welcome Pirelli as a new sponsor.
Dominic Sandivasci, managing director of Pirelli Tyre Ltd comments:
“We’re delighted to be able to demonstrate our commitment to improving road safety through our involvement in the Young Driver initiative.The Pirelli name is synonymous with the high performance and safety characteristics of its products, and as part of our extensive Corporate Social Responsibility programme we are keen to support organisations that share our goal of making the road a safer place.
Ground Breaking Young Driver Safety Initiative Goes Nationwide
01/02/2010
The already hugely successful Young Driver programme is coming to Bluewater, Europe’s leading retail and leisure destination, and London later this month.
Organisers believe that this world-class road safety concept will significantly reduce road accidents and save lives. Further venues are also set to open in Glasgow and Manchester in the spring, following a fully booked pilot programme in Birmingham.
This revolutionary new safe driving education programme helps teach 11-16 year-olds the craft of driving carefully. Research shows that accident rates among young qualified drivers are slashed by as much as 40% if they’re exposed to driving tuition before they begin formal driving lessons.
Sponsored by Admiral MultiCar and SEAT UK, Young Driver teaches youngsters to drive dual-controlled cars in a safe and measured environment. Professional Approved Driving Instructors (ADIs) have been amazed how focussed and determined the new learners have been, showing unprecedented commitment in taking their driving seriously. Using 200 new SEAT Ibiza 1.2 S models and specially designed driving zones, the experience has been a massive hit with both the young drivers and parents. Lessons start at just £29 including VAT.
Piloted at Birmingham’s National Exhibition Centre three months ago, more than 1,000 under 17s have already been trained and there has been universally positive feedback.
Young Driver opens to the public for the first time at Bluewater on Sunday 21st February and at London on Saturday 27th of February. Bookings can be taken from later today, 1st February, on the website www.youngdriver.eu or by telephone on 0844 371 9010.
Bluewater, General Manager, Andrew Parkinson, ‘We are delighted to support the Young Driver initiative. It is an important educational and safety programme and further underlines Bluewater’s commitment to supporting the local community’.
Motoring Journalist, Quentin Willson also approves: ‘I’ve just put my 11 year-old son on the programme and I’ve never seen him concentrate so hard. This is a road safety revolution in the making.’
Admiral MultiCar, Marketing Director, Charlotte Bennett, believes the programme is industry-leading: ‘As a major car insurer in the UK we are confident Young Driver will make a huge difference to accident rates among new drivers and are proud to see the project going national.’
SEAT, Head of Marketing, Steve Robertson, commented: “The opportunity to support a scheme which not only promises such an exciting experience for young people, but also brings with it the chance to help prepare kids for life out on the open road when they move on to begin on-road driving lessons, is one we simply could not turn down.
Young Driver facts
Young Driver operates with some of the very best government Approved Driving Instructors in the country so parents can be assured their children are getting the very best tuition possible.
Driving sessions are available to children over 1.5 metres (4’ 11”) tall, between the ages of 11 and 16, and are offered in 30- or 60-minute lessons during weekends and school holidays.
After the first lesson, young drivers are given a Drive Diary filled in by their instructor. This allows pupils, parents and instructors to chart individual progress and focus on new skills.
Notes to editors:
For more information on Young Driver please visit, www.youngdriver.eu
Press enquiries please direct to Janet Mills, (janet@youngdriver.eu)
Additional details:
Title sponsors:
SEAT UK: www.seatcars.co.uk
ADMIRAL: www.admiral.co.uk
Sponsors:
PIRELLI TYRE LTD: www.pirelli.co.uk
Venues:
BLUEWATER: www.bluewater.co.uk
Bluewater is Europe’s leading retail and leisure destination and is often regarded as the UK industry’s benchmark. With 1.5 million sq ft of retail, Bluewater features 330 of the best UK and International brands, 50 restaurants and bars, 13,000 free parking spaces, 50 acres of parkland, 7 lakes and attracts nearly 28 million visitors per year. Every week, half a million people shop at Bluewater. They spend on average more than £150 each visit and sales densities are second only to Heathrow Airport. 71% ABC1, they comprise Britain’s most affluent retail catchment – spending £1 in every £10 spent in the UK. There’s shopping…and there’s Bluewater.
WEMBLEY CITY: www.wembley.co.uk
Internationally famous as a sporting, music and entertainment destination, Wembley City offers a unique setting and large spaces to hold unrivalled events and welcomes in excess of four million visitors each year.
1,000 local under 17’s book driving lessons in a new initiative to cut road deaths
27/01/2010
Just two months after the SEAT Young Driver sponsored by Admiral MultiCar programme launched at The National Exhibition Centre, they have clocked up their 1,000th lesson.
The Young Driver programme has been designed to give 11-16 year olds the opportunity to drive in a safe and controlled environment. A similar scheme in Sweden reduced accidents by 40%.
With one in five UK young drivers crashing within the first six months of passing their test, the initiative has been welcomed by West Midlands Police and road safety experts alike.
Janet Mills, of Young Driver said: “we knew that Young Driver would be popular but we couldn’t have predicted the massive demand for lessons. We have had to add extra days to accommodate the high level of interest.”
Now on his third lesson, 1000th driver, Ben Chick, said: “I think it’s fantastic! I never thought I’d be able to drive until I was 17.”
Ben’s parents, Alison and David, believe Ben’s lessons have not only been great fun, but a huge investment in his future safety and wellbeing.
They commented, “Young Driver has given Ben a sense of achievement and responsibility which we would not have been able to deliver. We will be far more relaxed when he does make those first forays on to the roads”.
Due to demand, the programme is planning to launch two new driving venues in London and Kent. Much like The NEC, these new venues will offer safe driving environments for 11-16 year olds and hospitality for parents and guardians.
Students take their lessons in sporty new SEAT Ibiza models fitted with dual controls, under the watchful eyes of some of the UK’s best Approved Driving Instructors.
Lessons are available to any young person aged between 11 and 16, and over 1.5 metres tall. Prices start at just £29.
To find out more about Young Driver, book a lesson, or purchase a gift voucher please visit www.youngdriver.eu
For further details Young Driver please contact:
Janet Mills
PR Consultant
Young Driver Training Limited
Office 0844 371 9010
janet@youngdriver.eu
www.youngdriver.eu
Snowbound? Snow way!
26/01/2010
The Ice Age might have arrived in the UK but the icy conditions didn’t put a skid on the Young Driver days at The NEC on the 9th and 10th of January.
We didn’t have to put the days on ice, instead we picked up our cars and the Routemaster hospitality bus, and drifted to warmer and drier conditions – The NEC’s Hall 16!
With no black ice or treacherous weather conditions inside, the young drivers could enjoy their lessons snow-free.
Snow problem! Thank you to The NEC staff for making this possible.