1,000 local under 17’s book driving lessons in a new initiative to cut road deaths
Just two months after the SEAT Young Driver sponsored by Admiral MultiCar programme launched at The National Exhibition Centre, they have clocked up their 1,000th lesson.
The Young Driver programme has been designed to give 11-16 year olds the opportunity to drive in a safe and controlled environment. A similar scheme in Sweden reduced accidents by 40%.
With one in five UK young drivers crashing within the first six months of passing their test, the initiative has been welcomed by West Midlands Police and road safety experts alike.
Janet Mills, of Young Driver said: “we knew that Young Driver would be popular but we couldn’t have predicted the massive demand for lessons. We have had to add extra days to accommodate the high level of interest.”
Now on his third lesson, 1000th driver, Ben Chick, said: “I think it’s fantastic! I never thought I’d be able to drive until I was 17.”
Ben’s parents, Alison and David, believe Ben’s lessons have not only been great fun, but a huge investment in his future safety and wellbeing.
They commented, “Young Driver has given Ben a sense of achievement and responsibility which we would not have been able to deliver. We will be far more relaxed when he does make those first forays on to the roads”.
Due to demand, the programme is planning to launch two new driving venues in London and Kent. Much like The NEC, these new venues will offer safe driving environments for 11-16 year olds and hospitality for parents and guardians.
Students take their lessons in sporty new SEAT Ibiza models fitted with dual controls, under the watchful eyes of some of the UK’s best Approved Driving Instructors.
Lessons are available to any young person aged between 11 and 16, and over 1.5 metres tall. Prices start at just £29.
To find out more about Young Driver, book a lesson, or purchase a gift voucher please visit www.youngdriver.eu
For further details Young Driver please contact:
Janet Mills
PR Consultant
Young Driver Training Limited
Office 0844 371 9010
janet@youngdriver.eu
www.youngdriver.eu