We are aiming to help the next generation of motorists become more eco-friendly.
We will be supporting the planting of 1,000 broadleaf trees in the Heart of England Forest in 2019, and a further 200 oak trees within our own rural headquarters. To make a positive and practical contribution towards offsetting the combined 191 tonnes of CO2 created each year by our fleet of 168 cars*, we have pledged to plant a minimum of 1,000 trees each year. A tree can absorb as much as one tonne of CO2 by the time it is 40 years old**, and we will continue to plant more trees every year.
We are also teaching the drivers of the future how to be more environmentally conscious behind the wheel. Youngsters taking lessons with us will be taught best practice for greener driving – such as a light touch on the throttle and brakes, anticipation to avoid wasting energy and switching the engine off whenever possible.
A wildflower meadow for bees and wildlife has been planted at our nine-acre Warwickshire base and we’re using the land to provide a rehoming sanctuary for hedgehogs and as a site for owl boxes – which have already seen baby tawny owls and barn owls born there.
Young Driver is also making use of the land around its head office to rehome and rescue miniature donkeys and ponies. We have four donkeys – Tom, his son James, Gracie and daughter Florence, along with two ponies – Crystal and Boris. We also have four rare breed Hebridean sheep who act as independent lawn mowers to keep the grass down in our five acre field!
We have stopped the sale of single use plastic bottles at our events and we’re only using fully recyclable bottles and cups with recycling bins on site. We’re planning to introduce dual control electric vehicles to the fleet in 2020.
Sue Waterfield, head of marketing at Young Driver, said: “Our customers are 10 – 17 year olds who represent the next generation of motorists. The environment is of great concern to them and moving Young Driver toward being a carbon neutral company is a crucial objective.”
“For several years we’ve been cultivating a green haven at our head office, and carefully planning the most eco-efficient use of our teams and our fleet of Vauxhall Corsas, but we wanted to do more. We plan to keep planting trees every year, eventually creating our own area within the forest, and we hope it might be something our pupils get involved in with us in the future. All drivers have a responsibility to try and minimise their impact on the environment, which is one of the reasons we want to start teaching our young people the greenest ways to drive from the very start of their driving career. That way, it should become second nature to them.”
*Calculated as follows – 118g/km CO2 emissions per car x 9650km x 168 cars = 191,301,600gs / 191.3 tonnes
** NC State University https://projects.ncsu.edu/project/treesofstrength/treefact.htm